![]() The Idea In a music software editor, each instrument, each sound is represented by a colored block layer. ![]() ![]() We were approached to reimagine a new visual identity for the brand, a new territory at a crossroads between professional audience asking for technicity and amateur musicians wanting a more playful and easy access music tools brand. The forward thinkingness of this rebranding goes above and beyond anything we've seen before for a music software brand.įounded in Grenoble, France, in 1999, Arturia specialises in the development of music software and hardware for professional and amateur musicians. Throughout the identity, each sound of each instrument is represented by a color block, therefore creating an original and completely visual experience in place of an auditory one. In their new rebranding sits at the intersection of technicality and playfulness through patterns, colors, and typography that makes an impact. Arturia is a company that specializes in the creation of music software and hardware for musicians.
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